Public conversations with bots.
My officemates caught me talking out loud to a bot in a coffee shop, and they have not let it go. Why dictating beats typing — and why Homer, Cicero, and Milton would have understood.
Read the essay →
Can’t you just do that in Cowork?
Claude Code vs Cowork, and why one chair is where the system gets better.
Taste is a reaction, written down.
Hunt, react out loud, let the machine write the rule, decide in a lab.
The folder is the brand.
Seven layers, one source of truth each, and the audit a new venture failed.
The creative unlock.
Context, taste, and the act of building — the gap between a three and a five.
Writer, founder, father — the human in the loop.
Joseph Lapin writes this site before the house is up. He doesn’t know how to write code — and built everything here anyway. The machine does the part he can’t. He does the part it can’t.
The whole story →Looking for Joseph Lapin and his company? That’s Campbell Learn.
Story-led growth for companies and institutions — the true story at the center of a business, and the brand, content, and AI systems that carry it. Higher ed is where the method was proven. It isn’t the ceiling. The work itself lives on the company site.
The Human in the loop.
One email, every Sunday morning — for people making a life and a living while the machines learn to do both.
Read every essay first.
Free. One email a week. Unsubscribe in one click.
Next issue: Sunday morning.
Thank you — see you Sunday.
What an ill-timed thank-you taught her about AI.
An AI voice agent was answering General Assembly’s calls, and the transfer rate was not where it needed to be. What Jourdan Hathaway did next explains how she leads.
The art is the function.
Andrew Batey polices streaming fraud for the music industry, writes first checks to satellite companies, and bought the brewery down the street.
The next room.
A dean told a freshman from South Jamaica, Queens, he wasn’t entitled enough. Twenty years and 150 universities later, Ray Martinez owns his corner of Google.
Subscribers read every essay first.
I write one essay a week — family, AI, and the ordinary week, looked at hard — and send it Sunday morning, before it’s on the site. If today’s was worth your time, the next one is free.
Thank you — you’re on the list. The next essay arrives Sunday morning.