The Human in the Loop.
Essays & field guides — on family, AI, and creativity. New writing arrives Sunday mornings.
Can’t you just do that in Cowork?
Claude Code vs Cowork, asked in a client’s conference room. My instant answer was no, and I didn’t say it, because I wanted to test it rather than assert it. What each chair actually gives you, and why one of them may be the biggest advantage a knowledge worker can have right now.
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Public conversations with bots.
My officemates caught me talking out loud to a bot in a coffee shop. Homer, Cicero, and Milton would have understood.
The folder is the brand.
I built my brand as a folder before I built a page of it. A new company’s folder failed four of seven checks.
Taste is a reaction, written down.
Twenty-eight logos on a wall, my reactions on tape, and one sentence that became a rule.
Public conversations with bots.
My officemates caught me talking out loud to a bot in a coffee shop. Homer, Cicero, and Milton would have understood.
Does AI music count?
Dre said the quiet part out loud. Every tool we now call standard was cheating once.
“I don’t want to die.”
What my son said in the dark, and what I’ve been carrying since. Not despair — appetite.
You want to be in the comic?
A rainy afternoon, a nephew, and the half of the optimism answer you collect yourself.
What if Van Gogh painted us — and our screens?
Nine paintings of our cafés and bars — and what they surprised me into seeing.
The garden I couldn’t build in time.
For her birthday, a picture of a garden that doesn’t exist yet — made from our own backyard.
Claude Code vs Cowork for marketing teams: a field guide from the director’s seat.
Both are good and both belong in one layered strategy. Which layer does what, and why the top one is where a system gets better every month.
Taste is a reaction, written down: how I train an AI on mood boards.
Never ask yourself what you want. Look at real things, record what you say, and let the machine write the rule.
The folder is the brand: how I give an AI a whole identity in seven files.
Seven layers, one source of truth each, and a seven-question audit you can run on your own folder.
The creative unlock: context, taste, and the act of building.
Everyone rates themselves a three out of five at AI. The gap to five is three habits, not a better prompt.
How to leverage AI & Claude Code to rethink time tracking.
How I quit the timesheet and pointed AI at the trail my work leaves — the business, winning work, and my own writing, reconstructed.
My AI content stack: what I actually use to make things.
One workhorse, a folder system full of context, and a human holding the taste gate.
Talk to your Claude Code.
The Wispr Flow voice setup — and how to dictate so a machine can build from it.
The company is the context.
Five context layers, a loop harness, and the actual files I run every day.
A culture of AI is just how your people talk about it.
How to diagnose whether yours is working, and six ways to improve it.
Graph engineering: wiring my AI loops into an org.
Stop thinking in isolated loops — wire the whole operation as a directed graph.
How to manage multiple Claude Code sessions.
Four habits that work in any terminal, plus a free one-screen fleet dashboard.
How to set up Higgsfield with Claude Code to produce great videos.
Claude Code as the cockpit, Nano Banana for stills, Higgsfield for motion.
Copywriting tips for beginners.
Three rules from a decade in newsrooms — and when grammar is just style.
Toward the hope side.
Jessica Gutierrez navigates AI at Santa Monica High — divided task forces, distracted kids, real breakthroughs.
Designed for understanding.
Keith Marcel Woods learned to design at eight, on a tablet with no memory — chasing one outcome ever since.
Something from nothing.
Munir Haddad turned childhood blackouts in wartime Lebanon into one conviction: tell your story.
Bedtime Story Replaced by Unscheduled Content Review.
Something surreal happened with the comic this week.
100% Human-Made as a KPI.
Everyone at this office is 100% human-made. The monitors disagree.
The AI Wave Hit. Outcomes Varied.
Everyone's talking about the AI wave. Almost nobody's talking about the boats. So I drew the boats, with an assist from Hokusai.